From Brand to Brand New: How to Re-Create Your Brand

Back in the day Dodge meant sporty and Chrysler meant sophisticated. Within a decade they both meant little as gas prices rose and tastes changed. Failures, bail outs and “mergers” followed. Just when it looked like the innovative vision Walter Chrysler had reached the end of the road a most improbable driver took the wheel and in a most unlikely moment of clarity showed us how to move a brand from misery to destiny.

Source: From Brand to Brand New: How to Re-Create Your Brand | Psychology Today

0
Christian Hoffeldt

About Christian Hoffeldt

Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

    You May Also Like