Use cross-pollination to bring proven tools like biometrics into recruiting
You probably don’t know it, but most of your recruiting messaging and marketing goes unread, and what is viewed actually has little measurable impact on attracting prospects. If you don’t believe that this is true at your firm, realize that biometric tools (the subject of this article) can reveal precisely what channels, what message formats, and what content will actually attract top talent. You, of course, would probably not be aware of the term biometrics, unless you are the sole neuroscientist in recruiting, or if you have used an approach known as “cross-pollination.” When I am asked to identify the origin of the “innovative” ideas that I have contributed to recruiting, I reveal that most are adaptations of processes that already successfully operate in other business functions.
About Christian Hoffeldt
Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology