New study shows mobile advertising a major ‘primer’ for millennials

Mobiles phones are increasingly the key “primer” for introducing consumers to products and helping drive conversion among millennial audiences, a new mobile study finds.The new qualitative research, by OMD and NewsLifeMedia, charted the mobile usage of some 200 consumers for a fortnight showing that the mobile path to purchase often involves daily research, with evenings a key time of day for consumers aged 20-35 to be researching and looking to purchase.

Source: New study shows mobile advertising a major ‘primer’ for millennials on path to purchase – mUmBRELLA

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About Christian Hoffeldt

Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

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