Why Asian Start-ups Love Branded Content

Today’s consumers thrive on content, from photos and static images to videos to articles. But with the advent of numerous platforms – and because digital natives can spot advertising at first glance – firms have to constantly be creative in promoting their brand, including content production and distribution.“For brands, the boom of the digital age is a golden opportunity to get their message across to their specific target market at a faster and sometimes more cost-efficient way. It would be a shame if one did not take advantage of it,” says Ira Macalindong, social-management director at global digital marketing agency MRM//McCann.She adds that the “possibilities on digital are endless.”

Source: Why Asian Start-ups Love Branded Content – Inc


About Christian Hoffeldt

Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

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