Prashant Kumar, former President of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia, is going to lead an experimental marketing services consultancy called Entropia, now in its Beta phase and slated to launch in Malaysia in July.

Entropia – a hybrid name joining Entropy and Utopia – denotes the movement from disorder to order.

“The advent of deep data and marketing technology has caused massive chaos and complexity in the marketing ecosystem. However no one has the final answer to what the right way out should be,” said Prashant Kumar, now Senior Partner at Entropia.

Source: Prashant goes from utopia to Entropia! – Marketing Magazine

Do you know what the top free app in the Singapore App Store is right now? Go on, guess. WhatsApp? Uber? Facebook Messenger? Probably Pokemon Go? All solid guesses – and that last one is already wreaking havoc in the charts.

But according to SimilarWeb, up until a few days ago, before the pocket monster rampage landed, the number one spot was claimed by Bigo Live – a live-streaming video app made by a Singaporean team.

Bigo Live Broadcasting launched in March 2016 and is available on iOS and Android. At first glance, it’s not much different from live-streaming apps like Periscope and Meerkat.

 

Source: Bigo Live streaming app is dominating Southeast Asia

Developing an original and creative idea requires the simultaneous activation of two completely different networks in the brain: the associative — “spontaneous” — network alongside the more normative — “conservative” — network; this according to new research conducted at the University of Haifa.

The researchers maintain that “creative thinking apparently requires ‘checks and balances’.” The new research was conducted as part of the doctoral dissertation of Dr. Naama Mayseless, and was supervised by Prof. Simone Shamay-Tsoory from the Department of Psychology at the University of Haifa in collaboration with Dr. Ayelet Eran from the Rambam Medical Center.

According to the researchers, creativity is our ability to think in new and original ways to solve problems. But not every original solution is considered a creative one. If the idea is not fully applicable it is not considered creative, but simply one which is unreasonable.

 

Source: How does our brain form creative and original ideas? — ScienceDaily