Prashant Kumar, former President of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia, is going to lead an experimental marketing services consultancy called Entropia, now in its Beta phase and slated to launch in Malaysia in July. Entropia – a hybrid name joining Entropy and Utopia – denotes the movement from […]Continue reading

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Developing an original and creative idea requires the simultaneous activation of two completely different networks in the brain: the associative — “spontaneous” — network alongside the more normative — “conservative” — network; this according to new research conducted at the University of Haifa. The researchers maintain that “creative thinking apparently requires ‘checks and balances’.” The […]Continue reading

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