Developing an original and creative idea requires the simultaneous activation of two completely different networks in the brain: the associative — “spontaneous” — network alongside the more normative — “conservative” — network; this according to new research conducted at the University of Haifa.
The researchers maintain that “creative thinking apparently requires ‘checks and balances’.” The new research was conducted as part of the doctoral dissertation of Dr. Naama Mayseless, and was supervised by Prof. Simone Shamay-Tsoory from the Department of Psychology at the University of Haifa in collaboration with Dr. Ayelet Eran from the Rambam Medical Center.
According to the researchers, creativity is our ability to think in new and original ways to solve problems. But not every original solution is considered a creative one. If the idea is not fully applicable it is not considered creative, but simply one which is unreasonable.
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