Prashant goes from utopia to Entropia!

Prashant Kumar, former President of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia, is going to lead an experimental marketing services consultancy called Entropia, now in its Beta phase and slated to launch in Malaysia in July.

Entropia – a hybrid name joining Entropy and Utopia – denotes the movement from disorder to order.

“The advent of deep data and marketing technology has caused massive chaos and complexity in the marketing ecosystem. However no one has the final answer to what the right way out should be,” said Prashant Kumar, now Senior Partner at Entropia.

Source: Prashant goes from utopia to Entropia! – Marketing Magazine

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About Christian Hoffeldt

Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

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