Distributed By Christian Hoffeldt
Posted in Reports
Edelman was named Global Agency of the Year by the Holmes Report in Miami last night, breaking Weber Shandwick’s two-year stranglehold on the honour at the Global SABRE Awards. Edelman’s recognition was partly based on its continued growth (7.2% in 2015) as the world’s largest PR firm, alongside a a run of superb campaigns — for such clients as REI, CVS Health, Chipotle and KFC — helping the firm take top spot on this year’s Global Creative Index. Edelman’s offering, still the best-rounded in the world, also impressed — with the agency sustaining market-leading operations across North America, EMEA and Asia-Pacific, bolstered by excellent digital capabilities (including Digital Consultancy of the Year in Asia), a swathe of impressive acquisitions, adding up to broad strength across consumer, corporate, healthcare, public affairs, financial and technology.