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The PR Awards Asia 2017 shortlist is here

The jury for the 2017 PR Awards Asia has announced its shortlist for the awards, which take place on 6 June in Hong Kong Source: The PR Awards Asia 2017 shortlist is here | PR | Campaign Asia

Mark Zuckerberg: video is a ‘mega trend’ like mobile

Zuckerberg: Will invest more in original content in 2017  Wednesday, 1 Feb 2017 | 5:48 PM ET | 02:30Facebook correctly predicted the next big area of ad growth was mobile. Now, it’s setting its sights to the next frontier: video — which means YouTube may have to make space.”I see video as a mega trend, same […]

Dick Clark Productions to Be Sold to Chinese Company for $1 Billion

HONG KONG — Some of America’s most glittery TV spectacles will have a Chinese owner.Dalian Wanda Group said on Friday that it would buy Dick Clark Productions for about $1 billion, giving it the broadcasting rights to the Golden Globe Awards, the Academy of Country Music Awards and the New Year countdown celebrations in New […]

Facebook Profit Soars, but Growth Concerns Emerge

Facebook Inc., now on pace to reach $27 billion in revenue this year, is defying the slowdown in growth that usually comes with increasing size.The social media giant said Wednesday that third-quarter revenue soared 56% to $7 billion and its quarterly profit nearly tripled to $2.38 billion, as it reaps the spoils of its dominance […]

Jean-Michel Wu leaves McCann to join Grace Blue as CEO

Grace Blue Partnership has appointed Jean-Michel Wu as its Asia Pacific CEO to lead its expansion across the region. He will be based in the regional head office in Singapore alongside APAC chairman Michael Maedel, partners Helen Duffy and Hilda Ng. Wu (pictured) joins from McCann Worldwide Group Asia Pacific where he was chief talent […]

5 Tips for Powerful PR in the Digital Age 

Getting noticed by the right person or publication could truly catapult your company to the next level, but the days of sending out scattershot press releases to big media companies are over. The game has changed, and so have the players. Today’s public relations is about reaching select influencers in appropriate ways. An influencer, for […]

South Koreans are biggest online spenders for FMCG

Four of the top 10 markets are in Asia, according to Kantar Worldpanel, which also revealed some interesting buyer behaviour. Source: South Koreans are biggest online spenders for FMCG | Marketing | Campaign Asia

Digital Literacy and Learning in the United States

For many years concerns about “digital divides” centered primarily on whether people had access to digital technologies. Now, those worried about these issues also focus on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions. A recent Pew Research Center report […]

Chinese e-commerce hegemon Alibaba sets its sights on Southeast Asia

With Alibaba’s recent investment of $1 billion in the Singapore e-commerce startup Lazada, is the Chinese e-commerce giant looking to dominate the Southeast Asian market? “One of Asia’s first tr Source: Chinese e-commerce hegemon Alibaba sets its sights on Southeast Asia

Technology Adoption Owing To Economic Growth

As economic growth has gained pace in Asia, the region has leapfrogged in technology adoption and activation, speci cally with regards to the Internet and mobile phones. Indeed, broadband connection demand in the Asia-Paci c region has surged, although internet penetration still remains below that of other geographies.