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Prashant goes from utopia to Entropia!

Prashant Kumar, former President of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia, is going to lead an experimental marketing services consultancy called Entropia, now in its Beta phase and slated to launch in Malaysia in July. Entropia – a hybrid name joining Entropy and Utopia – denotes the movement from […]

Simon Sinek – “First why and then trust”

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement […]

The PR World At Cannes 2015

2015 marks the seventh edition of the Cannes PR Lions, which will age anyone who remembers the first instalment in 2009 — a rainy recession-hit week that featured Lord Bell as PR jury chair and a Grand Prix for Tourism Queensland’s iconic ‘Best Job in the World’ campaign. A lot, of course, can change in […]

Creativity In The Age Of B2H Communications

In 2014 we saw many brands not traditionally viewed as highly creative win Cannes Lions. Phil Thomas, CEO of Cannes noted that more B2B companies winning awards in his 2014 wrap-up. Was this an anomaly or was the beginning of a trend in communications?We would argue it started before Cannes. It was made famous by the […]

From Brand to Brand New: How to Re-Create Your Brand

Back in the day Dodge meant sporty and Chrysler meant sophisticated. Within a decade they both meant little as gas prices rose and tastes changed. Failures, bail outs and “mergers” followed. Just when it looked like the innovative vision Walter Chrysler had reached the end of the road a most improbable driver took the wheel […]

Is Leaving Facebook Becoming Trendy?

Perhaps this article has been a long time coming.  In 2011, I wrote about how deleting Facebook friends can improve your life (article can be found here).  Two years later, I commented on the semblance of Facebook to reality television (article here).  So it is only fitting that I discuss the latest “trend” I’ve been […]

Critics say Facebook’s ‘violates free speech and privacy’, the Facebook-backed service that wants to bring free Internet to people in emerging markets, seemingly can’t catch a break. More than 60 civic and digital liberty groups from 28 countries signed an open letter addressed to Mark Zuckerberg on Monday contending that in its present state violates net neutrality, thereby “threatening freedom of […]

Adweek’s 2015 Media All-Stars for 2015 

It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today.(The All-Stars originated in then-Adweek competitor Marketing & Media Decisions.) This year’s crew is headlined by Executive of the Year Sasha Savic, the U.S. CEO of MediaCom, which also won U.S. Media Agency […]

Abha Dawesar: Life in the “digital now” | Talk Video |

One year ago, Abha Dawesar was living in blacked-out Manhattan post-Sandy, scrounging for power to connect. As a novelist, she was struck by this metaphor: Have our lives now become fixated on the drive to digitally connect, while we miss out on what’s real?