Prashant Kumar, former President of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia, is going to lead an experimental marketing services consultancy called Entropia, now in its Beta phase and slated to launch in Malaysia in July.

Entropia – a hybrid name joining Entropy and Utopia – denotes the movement from disorder to order.

“The advent of deep data and marketing technology has caused massive chaos and complexity in the marketing ecosystem. However no one has the final answer to what the right way out should be,” said Prashant Kumar, now Senior Partner at Entropia.

Source: Prashant goes from utopia to Entropia! – Marketing Magazine

0

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their “why” — at first charging j

0

2015 marks the seventh edition of the Cannes PR Lions, which will age anyone who remembers the first instalment in 2009 — a rainy recession-hit week that featured Lord Bell as PR jury chair and a Grand Prix for Tourism Queensland’s iconic ‘Best Job in the World’ campaign. A lot, of course, can change in seven years, even if Cannes’ ability to draw huge crowds and generate eye-catching revenues remains reasssuringly constant. As one of the few to make the trek in 2009, I can vouch for how the the PR industry’s presence has grown considerably since then. Indeed, I have been to every Cannes since, and we have charted the PR world’s emergence at Cannes in some detail.

Source: The PR World At Cannes 2015

0

In 2014 we saw many brands not traditionally viewed as highly creative win Cannes Lions. Phil Thomas, CEO of Cannes noted that more B2B companies winning awards in his 2014 wrap-up. Was this an anomaly or was the beginning of a trend in communications?We would argue it started before Cannes. It was made famous by the ‘Volvo Trucks, Epic Split’ campaign. To date it has received 80m views making it the most watched automotive commercial on You-Tube ever.

Source: Creativity In The Age Of B2H Communications

0

Back in the day Dodge meant sporty and Chrysler meant sophisticated. Within a decade they both meant little as gas prices rose and tastes changed. Failures, bail outs and “mergers” followed. Just when it looked like the innovative vision Walter Chrysler had reached the end of the road a most improbable driver took the wheel and in a most unlikely moment of clarity showed us how to move a brand from misery to destiny.

Source: From Brand to Brand New: How to Re-Create Your Brand | Psychology Today

0