The Holmes Report and NowGoCreate are launching the second edition of their landmark survey into creativity in the PR industry.Conducted in association with Hill +Knowlton Strategies, the Creativity In PR study seeks to analyze the PR industry’s efforts to develop breakthrough ideas as clients increasingly turn to them to drive brand-building efforts. The survey is powered by Newlio.

Source: Is The PR Industry Creative Enough? Let Us Know

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The Global Creativity Index (GCI) presented by Martin Prosperity Institute is a broad-based measure for advanced economic growth and sustainable prosperity based on the three T’s of economic development – talent, technology and tolerance.Countries that receive high scores on the GCI generally have higher levels of entrepreneurship, competitiveness, productivity (measured as economic output per person) and are more closely connected to urbanisation.

Source: Denmark no. 1 in Europe in Global Creativity Index 2015 – Invest in Denmark

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One of the best ways to answer this fascinating question is to read great writers writing about other great writers and thus describing the creative act. In the historical novel, written about a great writer, we have two writers engaged in the creative act: the writer who is the subject of the study and the author him or herself. In the difference between the two actors here: the author of the book and the author who is the character in the book, we can learn a great deal about the creative process.

Source: What Happens in the Creative Act? | Psychology Today

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The Guardian reports on a recent study that “claims to find a genetic link between creativity and mental illness.” 86,000 Icelanders were used to identify genetic variants that were “more common” in schizophrenia and bipolar disorder, and these variants were then shown to be more common in certain “creative” professions. Referencing genetic variant being “more common” in schizophrenia is a landmine. For a while, people thought a handful of genetic mutations might cause schizophrenia and b

Source: Genetic Link Between Creativity and Mental Illness? | Psychology Today

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Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to generate the idea, an idea that meets three criteria: an innovative idea must be new, useful, and surprising. New means that no one else has done it before. Useful means that it delivers some new value for you or your customers. And surprising? It means that the market will be delighted with your latest innovation. Most people think the way you create an idea is to start w

Source: The Two Directions of Creativity | Psychology Today

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In a revolutionary discovery, new research from Stanford University published on May 28, 2015 reports that the cerebellum may be the seat of creativity. Traditionally, the “right brain” has been considered the seat of human creativity. The breakthrough study from Stanford literally turns our concepts of creativity upside-down by putting the cerebellum (link is external) (Latin: little brain) in the spotlight as a prime driving force of the creative process.

Source: The Cerebellum May Be the Seat of Creativity | Psychology Today

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What’s the secret to unlocking the creativity hidden inside your daily work, and giving every great idea a chance? Harvard professor Linda Hill, co-author of “Collective Genius,” has studied some of the world’s most creative companies to come up with a set of tools and tactics to keep great ideas flowing — from everyone in the company, not just the designated “creatives.

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