A new study attempted to crack the connection between brain activity and creativity. The results shed a new, perhaps unexpected light, on our ability to think outside the box
The Holmes Report and NowGoCreate are launching the second edition of their landmark survey into creativity in the PR industry.Conducted in association with Hill +Knowlton Strategies, the Creativity In PR study seeks to analyze the PR industry’s efforts to develop breakthrough ideas as clients increasingly turn to them to drive brand-building efforts. The survey is powered by Newlio.
The Global Creativity Index (GCI) presented by Martin Prosperity Institute is a broad-based measure for advanced economic growth and sustainable prosperity based on the three T’s of economic development – talent, technology and tolerance.Countries that receive high scores on the GCI generally have higher levels of entrepreneurship, competitiveness, productivity (measured as economic output per person) and are more closely connected to urbanisation.
One of the best ways to answer this fascinating question is to read great writers writing about other great writers and thus describing the creative act. In the historical novel, written about a great writer, we have two writers engaged in the creative act: the writer who is the subject of the study and the author him or herself. In the difference between the two actors here: the author of the book and the author who is the character in the book, we can learn a great deal about the creative process.
The Guardian reports on a recent study that “claims to find a genetic link between creativity and mental illness.” 86,000 Icelanders were used to identify genetic variants that were “more common” in schizophrenia and bipolar disorder, and these variants were then shown to be more common in certain “creative” professions. Referencing genetic variant being “more common” in schizophrenia is a landmine. For a while, people thought a handful of genetic mutations might cause schizophrenia and b
Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to generate the idea, an idea that meets three criteria: an innovative idea must be new, useful, and surprising. New means that no one else has done it before. Useful means that it delivers some new value for you or your customers. And surprising? It means that the market will be delighted with your latest innovation. Most people think the way you create an idea is to start w
In a revolutionary discovery, new research from Stanford University published on May 28, 2015 reports that the cerebellum may be the seat of creativity. Traditionally, the “right brain” has been considered the seat of human creativity. The breakthrough study from Stanford literally turns our concepts of creativity upside-down by putting the cerebellum (link is external) (Latin: little brain) in the spotlight as a prime driving force of the creative process.
What’s the secret to unlocking the creativity hidden inside your daily work, and giving every great idea a chance? Harvard professor Linda Hill, co-author of “Collective Genius,” has studied some of the world’s most creative companies to come up with a set of tools and tactics to keep great ideas flowing — from everyone in the company, not just the designated “creatives.
Twenty-year old Sean Cham, however, likes to take snapshots of a different sort of Singapore. He’s the mastermind behind a photography project he calls ‘Yesteryears’, in which he composes photos of abandoned or near-forgotten places in Singapore. These photos are accompanied by a brief caption about the location’s history and significance.
Weber Shandwick has been named 2015 PR Agency of the Year by PRWeek. The firm was also named Large PR Agency of the Year during the 2015 PRWeek Awards ceremony. In awarding the firm these honors, PRWeek highlighted Weber Shandwick’s client work, creativity and “integrated” approach.