Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these days it does what it says on the tin. Has Apple lost some of its […]Continue reading
Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served over ten years), put his foot in it latterly with the failed attempt to move […]Continue reading
Libresse keeps pushing boundaries courtesy of AMV BBDO and here’s another ‘Viva La Vulva,’ a response it seems to findings that half of women think their vulvas are “imperfect.” Seems like an opportunity to bring back our AWOL correspondent Angie Dean, last seen in these pages years ago and much missed by her followers. Angie […]Continue reading
How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort from TBWA’s Media Arts Lab – ‘Share Your Gifts’ – plugging (I think) Macbooks – pretty expensive Christmas prezzie. Then it all goes pear-shaped and heroine loses something – but what? On first viewing it […]Continue reading
Discipline can be a lose-lose proposition. Here’s a different method.