Jon Jandai — Life is easy. Why do we make it so hard? Jon is a farmer from northeastern Thailand. He founded the Pun Pun Center for Self-reliance, an organic farm outside Chiang Mai, with his wife Peggy Reents in 2003. Pun Pun doubles as a center for sustainable living and seed production, aiming to bring indigenous and rare seeds back into use. It regularly hosts training on simple techniques to live more sustainably. Outside of Pun Pun, Jo is a leader in bringing the natural building movement to Thailand, appearing as a spokesperson on dozens of publications and TV programs for the past 10 years.