Singapore Airlines unveils huge restructuring plan; staff cuts looming

Singapore Airlines (SIA) has set a three-year transformation plan aimed at regaining its market position into motion.CEO Goh Choon Pong wrote in a September company newsletter that this latest decision was made to ensure that SIA “continues to be a leader in customer service, and to claim market and financial leadership once again”.A total of 56 initiatives will be rolled out as part of the plan, to help “grow revenue, re-base cost structure and enhance organisational effectiveness”.These initiatives range from fuel burn reduction to self-service platforms that will “ease call centre volumes” and provide greater customer service efficiency.It is unclear if there would be any headcount reduction, but based on this latest announcement, that appears to be likely. Moreover, Goh had hinted at the possibility of staff cuts in public forums earlier this year.The plan has been five months in the making, as the airline opened a “transformation office” in May to review its business strategy after it recorded a surprising fourth-quarter loss in 2016.

Source: Singapore Airlines unveils huge restructuring plan; staff cuts looming | hrmasia

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About Christian Hoffeldt

Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

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