France’s CDiscount hymns 20th with interplanetary ennuie

France’s CDiscount is celebrating 20 years in business with a new campaign from Rosapark featuring…a bored to tears rapping alien on another planet entirely. Somehow don’t think this notion would make it past the data/research/planning wizards in the UK or US. Good job it did in France though. MAA creative scale: 8.5.
Date/time: 24th October 2018, 18:00

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Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

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