France’s CDiscount is celebrating 20 years in business with a new campaign from Rosapark featuring…a bored to tears rapping alien on another planet entirely. Somehow don’t think this notion would make it past the data/research/planning wizards in the UK or US. Good job it did in France though. MAA creative scale: 8.5.
Date/time: 24th October 2018, 18:00
Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology