Lidl takes Christmas store wars to the enemy


German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from TBWA saying its Christmas puddings and mince pies are better and cheaper. Situated outside Waitrose and M&S stores.
Source
Author: moreaboutadvertising.com
Date/time: 4th December 2018, 21:01

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Christian Hoffeldt

About Christian Hoffeldt

Talent Scout, Human Resource Management, Talent Management , Learning & Development, Organizational Development, Change Management, Psychology, Neuropsychology

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