WPP wins Newell with horizontal-sounding group offer
WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing and VMLY&R for social media. They’ll be working with existing agencies Burson Cohn & Wolf […]Continue reading