WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing and VMLY&R for social media. They’ll be working with existing agencies Burson Cohn & Wolf …
Source
Author: moreaboutadvertising.com
Date/time: 19th December 2018, 18:01


Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise Line’s CRM (customer relationship management) business. Miami-based Carnival Cruise Line is part of the world’s biggest cruise ship operator Carnival Corporation. Carnival Cruise Line director of CRM and e-commerce Penny York says: “CRM is a …
Source
Author: moreaboutadvertising.com
Date/time: 18th December 2018, 21:01


Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. China contributed e-commerce and digital expertise. BSH Greater China region, senior vice president of marketing …
Source
Author: moreaboutadvertising.com
Date/time: 18th December 2018, 18:01


Can a perky Christmas tune persuade us to love the EU and push for a second referendum? The People’s Vote campaign thinks so and agency BBD Perfect Storm has risen, somehow, to this rather daunting challenge. We’re the turkeys who voted for Christmas it seems and face a grim future in which our only connection …
Source
Author: moreaboutadvertising.com
Date/time: 17th December 2018, 21:01