WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing and VMLY&R for social media. They’ll be working with existing agencies Burson Cohn & Wolf […]Continue reading
Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise Line’s CRM (customer relationship management) business. Miami-based Carnival Cruise Line is part of the world’s biggest cruise ship operator Carnival Corporation. Carnival Cruise Line director of CRM and e-commerce Penny York says: “CRM is a […]Continue reading
Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. China contributed e-commerce and digital expertise. BSH Greater China region, senior vice president of marketing […]Continue reading
Can a perky Christmas tune persuade us to love the EU and push for a second referendum? The People’s Vote campaign thinks so and agency BBD Perfect Storm has risen, somehow, to this rather daunting challenge. We’re the turkeys who voted for Christmas it seems and face a grim future in which our only connection […]Continue reading
A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business. It was UM’s biggest account and the Interpublic-owned agency says it doesn’t know why it lost […]Continue reading
