“If we cannot end now our differences, at least we can help make the world safe for diversity. For, in the final analysis, our most basic common link is that we all inhabit this small planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal.”
The CEO have normal no direct impact on a customer at all! What the CEO can do is to train someone who will then impact on your customer. The leaders are responsible for the people who are responsible for the customer; get that chain right, and every and everything goes just fine.