One of my PhD is with focus on Priming. Priming is a psychology technique whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention. If we mix this with the more manipulating part of the marketing concept, then this is what you get. I taped this for you.

Perhaps you think; “It is not so nice working with manipulation, is it?” I decided to be an expert in this area as a psychologist to find out how far you can manipulate people in the marketing world. We often have advised companies to use this mixture of psychology and marketing.

This is the more straightforward “way of working” presented in the video. If we use colour, sound, voiceover, greenscreen, make a more robust story, we can create growth in sales on 200-400%, and we can get success with this, as “you as the shopper” like the story, the fairytale more. As Jacqueline Kennedy Onassis said, “People want to see the fairytale, so let’s give them the fairytale”.