An Accenture study showed 194 million new Internet users signed in online between 2010 and 2020 in the ASEAN – six nations, with 91 million coming from Indonesia alone. By 2020, those under the age of 30 will make up 48 percent of the Southeast Asian population. Access to information has been democratized, with social and digital media redefining creation of content and methods of communicating. From a business perspective, we see Southeast Asia’s economic and digital transformation as being driven by shared characteristics. Economic growth in the region is surging, making Internet access more affordable. Steady improvements in the price-to-performance ratio of mobile devices, coupled with improvements to battery life, have helped lower income consumers bypass buying expensive laptops and PCs. Instead they use their mobile devices as their primary source for accessing information, online content and media.

Source: Communicating in ASEAN – Edelman