Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. Global ad revenues grew by a record 7.2 per cent in 2018 to reach $552bn in the 70 countries covered by the report. Digital was once again by far the stand-out performer. …
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Author: moreaboutadvertising.com
Date/time: 3rd December 2018, 18:01