Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market? Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate […]
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Date: 16th July 2019 at 15:03
Author: hrinasia – Renny
Search Engine Optimization (SEO) is the most popular tool most marketers rely on when it comes to generating more user traffic to their websites. Webopedia describes SEO as methodology of strategies, techniques and tactics used to increase amount of visitors to websites by obtaining high-ranking placement in search result page. This technique is commonly used […]
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Date: 24th April 2019 at 15:02
Author: hrinasia – HR ASIA
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories.
Science has permeated marketing for decades. Fans of the television drama Mad Men saw a fictionalized encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s advertising agency. In reality, though, the 1960s through the early 1990s witnessed a happy marriage of advertising and technology as marketers mastered both the medium of television and the science of Nielsen ratings. These years gave birth to iconic advertising messages in categories ranging from sparkling beverages (“I’d like to buy the world a Coke”) to credit cards (“American Express. Don’t leave home without it”) to air travel (“British Airways: the world’s favourite airline”).