Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in 2019, rising to 68 per cent or $98bn in 2020. Programmatic varies depending on where …
Date/time: 19th November 2018, 21:01