Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and $1m on “ad concept production” with RSA to win the pitch. Neither party is saying …
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Author: moreaboutadvertising.com
Date/time: 4th December 2018, 00:01