Today’s digital consumers use a veritable arsenal of personal technology to manage their lives. For example, in the US, over 60% of consumers carry smart phones with more computing power than the mainframes used by NASA to launch Apollo 11. Nearly half of these consumers use touch screen tablets, usually at home, to browse social networks, play games, and do a bit of window shopping or, increasingly, actual shopping, “TV rooms’ have a TV but more and more it is connected to the internet through a game console, allowing consumers to stream and download shows on demand.

Source: High Tech Practice | iConsumer Global Research Initiative | McKinsey & Company