BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz skillfully, but seems to miss the point entirely. A film in which two people choose …
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Author: moreaboutadvertising.com
Date/time: 3rd December 2018, 09:01