“Don’t find customers for your products, find products for your customers.” – Seth Godin What is market segmentation? One of the oldest techniques in marketing, market segmentation is a way to classify wants, needs, and demands of customers. Albeit it is an old technique, market segmentation is a critical plan in business. When a business […]
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Date: 10th July 2019 at 15:03
Author: hrinasia – Renny


When you hear about six sigma, what is in your mind?  Some experts tend to define six sigma differently. Depending on whom you ask about this terminology, six sigma can be referred to philosophy, methodology, and tools. ASQ, for example, defines six sigma in term of philosophy as a process which requires input and produces […]
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Date: 9th July 2019 at 15:03
Author: hrinasia – Renny


If you are asked why most of your employees leave the company, what will be your answer? Most of us are wired with the statement that employees leave their boss, not the company. Yet, data from Robert Half found that the very common reason employees leave is because of an inadequate salary and benefits. Everyday […]
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Date: 8th July 2019 at 18:03
Author: hrinasia – Renny


A business name and a trademark serves different purposes and protect your business in different ways. While a business name gives you identity of what business you are doing, it does not give you full rights over that name. Trademark, in this regard, will give you the full rights on your business name. In order […]
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Date: 3rd July 2019 at 15:03
Author: hrinasia – Renny